HOMEOWNER DATA

Once you place your list order a Team Member will contact you to go over the various criteria available to build your list.

Buyers
Buyers lists consist of Homeowners who have recently purchased property and are likely to be in the market to do it again.

Absentee Owners - This list is where the gold is found!
People who rent out their houses have different problems such as bad tenants, tenants who fall behind on their rent, etc. It is very common for an Absentee Owner to consider selling when a tenant decides to move out. This group is a great group for a variety of reasons. Call us and we will explain.

Farm
A farm is not fruit and vegetables. It is an area of town that you want to market to. Around a new listing or a just sold property. There are various criteria's for picking a farm. When you decide on the type of campaign you will want to have a good indication of what part of town you want to buy within. There are a couple ways to farm. One method is that you can mass advertise (shotgun approach) to a certain area consistently or you can market to a group of houses as an event takes place. I like sending out advertising to the two hundred houses around a specific house. I know historically that within six months of seeing a “for sale” sign placed in the ground, two more sellers will decide to sell as well. I want my name to be top of mind (TOP).

Free and Clear / Equity Owners
I love free and clear prospects, especially in today's market where so many people are upside down. A free and clear prospect is someone who has more than 40% equity in their house. Having this amount of equity allows them to "be able" to sell their house. where most people are facing foreclosure or are stuck living in a house that is very much over valued, the free and clear prospect has plenty of equity and have the ability to reduce the price of the house and cause it to sell. Although this group can also be a farm group it is so important that it stands by itself.

Homeowner Data